Green Home Building News & Articles

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Why Institutional, International Investors, and REITs Still Demand Proof of Sustainability

The rhetoric around ESG may be shifting, but serious capital isn’t flinching. Institutional investors, global real estate investment trusts (REITs), and international capital providers still want proof - proof of performance, proof of resilience, and proof that a building delivers long-term, risk-adjusted returns.

The Future of Green Certifications in a Deregulatory Climate

As federal sustainability mandates stall and climate commitments face political pushback, developers, owners, and investors are left wondering: What happens to green building when the government hits pause? Here’s the short answer: the market keeps moving—and certifications matter more than ever.

Don't Mess with FTC: Substantiate Your Green Marketing Claims

Heed the warnings the FTC has issued - don't take chances with your green certification claims.

Significance of a National Standard for Green Homes

Why is it important your green home is certified to a national standard? To be sure it's truly green!

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